Google Ads latency issue confirmed with ad reviews – Search Engine Land

Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.”

If you are noticing slowness in the Google Ads console, do know Google is working on resolving it.

The notice. Google posted “we’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Apr 4, 2022, 7:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior. Currently, Responsive search ads (RSAs) might experience a higher than normal latency during the ad review process.”

Fix ETA. There is currently no specific estimated time when this issue will be resolved but Google is working on it and promises to give us an update by Monday on this issue. I suspect it will be resolved sooner, but we will keep you posted.

Why we care. If you are experiencing slowness, you should know it is not your fault. Google is having an issue that they are working on resolving. So check back later or put the work off until Monday.

Postscript. On Monday, April 4th, Google posted an update saying “Our team is continuing to investigate this issue. We will provide an update by Apr 6, 2022, 12:00 AM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior. Currently, Responsive search ads (RSAs) might experience a higher than normal latency during the ad review process.”

Postscript 2. Google posted an update on Thursday, April 7th saying “tThe problem with Google Ads should be resolved for the vast majority of affected users. We will continue to work towards restoring service for the remaining affected users, but no further updates will be added to this dashboard. Responsive Search Ad review time should be returned to normal. If ads remain under review for over 48 hours, please ensure ads are in enabled campaigns/ad groups with active keywords. Additionally, please ensure there are no account suspension issues.”


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About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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