Redhill unveils specialist arm for creative assets and web development – Marketing Interactive

Redhill has launched Redhill Studio, a specialist division offering services for the creation of creative assets and web development. Spearheading this division is business director Aditya Menon (pictured), who will also enhance Redhill’s range of services by offering the production of unique visual and website collaterals. He was previously senior marketing manager at Google, according to his LinkedIn. 

Redhill Studio offers services via three key verticals – brand and design, video development, and website creation.

1. Under brand and design, the division offers a wide range of services related to branding collaterals. In addition to print and packaging work required for client campaigns, Redhill Studio handles both the online and offline production of digital materials, including the pre- and post-production of digital content present in advertising and social media campaigns. It also specialises in adapting visual collaterals to relevant markets through translation, localisation, and transcreation services.

2. For video development, the studio can produce video content – of various types and lengths – that can be used as internal assets or those intended for external activities, alongside producing animations.

3. Through website creation, Redhill Studio streamlines the website development process, as it also specialises in coding and customising complex website applications such as dashboards, while also simplifying product and user flows to optimise the user experience.

Menon has over a decade of experience in building brands within the advertising and marketing industry, delivering meaningful integrated marketing campaigns for clients across different markets. He also led multiple creative network agencies in India and Singapore including JWT, Grey and BBDO. In his previous roles, Menon also managed clients such as Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based enterprises such as RedMart and organisations such as the Republic of Singapore Navy.

“Redhill Studio signifies our response to the evolution of communications agencies around the world in raising their competitiveness via full-fledged services. The Redhill Studio team is packed with a diverse pool of expert talent that ranges from graphic designers and video producers to IT specialists – we are ready to act as a one-stop creative and technology production hub to help Redhill solidify and expand our capabilities and offerings”, Menon said.

In addition to working closely with the wider Redhill teams, Redhill Studio will lead the agency’s provision of creative services for Singapore government communications campaigns – following Redhill’s appointment into the Singapore Ministry of Communications and Information’s whole of government panel of vendors.

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