Are you unsure whether digital marketing is the correct career path for you? If you’re looking for an exciting job in a high-growth field, you should definitely try digital marketing. One of the biggest reasons a job in digital marketing is so interesting is that the sector is constantly changing as new platforms are established. A digital marketing executive is continuously on the lookout for new trends and how they affect discoverability.
In addition, building a digital marketing experience covers almost all aspects of a company’s online presence. As digital marketing managers monitor search engine improvements to see how they affect website rankings, every business will seek the services of a digital marketer to help them push their brand’s visibility.
Lucas Lee-Tyson‘s success as a digital marketer is also enough motivation for one to pursue this path. Lucas is a successful entrepreneur and online marketer living his dream. He is the founder of Growth Cave, a leading digital marketing brand helping entrepreneurs and other businesses find success.
Lucas started Growth Cave from his college dorm room, offering freelance digital marketing services to small businesses unable to afford typical agency contracts. A dedicated and ambitious entrepreneur, Lucas nurtured the company from scratch into an over six-figure brand by working as a solo entrepreneur for a year.
His creativity and mastery of the digital space led him to discover that his success was not measured by the number of clients he has worked with but rather by the ones he has positively impacted, helping them realize their marketing goals. It’s then that Lucas decided to change the business model to a training and coaching brand that helps entrepreneurs understand the ins and outs of digital marketing. The objective was to share his knowledge and skills with others and help them do it by themselves.
This significant move saw him scale and grow his brand into a million-dollar company in his third year of operation. The change also allowed him to make $2m in his third year in business, with a team of fewer than five people. Best of all, his clients got BETTER results than when he was doing it all for them. Today, Lucas teaches other aspiring course creators everything he has learned on his journey and helps them avoid the mistakes he ran into.
According to Lucas, mindset is the key to success. Most people stay stuck because they cannot ever truly imagine themselves in a position where they are generating an income outside of trading their time to earn it. The key to building true wealth is building a business, which most people do not have the right mindset for. Fortunately, it can be learned by following the right mentors.
The ambitious entrepreneur remains focused on his dream to democratize financial education for everyone. Lucas insists that it’s the number one skill that every human being on earth can learn; however, it is also the number one thing not taught in schools, colleges, or universities.
“Our goal as a company is to become a household name when it comes to building real wealth in the digital economy,” says Lucas
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