Sean Bratches resigns from LIV Golf Investments, plus more – SportsPro – SportsPro Media

Sean Bratches has abruptly resigned as chief commercial officer of LIV Golf Investments, the Greg Norman-led investment company backed by Saudi Arabia’s Public Investment Fund (PIF).

Bratches had only joined LIV Golf in November 2021, having stepped down as Formula One’s managing director of commercial operations in 2020.

LIV Golf confirmed Bratches’ departure in a brief statement.

‘Sean Bratches is under contract with LIV Golf Investments for the next 90-days as he transitions out of his current role,’ the statement read.

Bratches’ exit comes after LIV Golf chief executive Norman sparked controversy this month when he attempted to dismiss questions over the murder of the journalist Jamal Khashoggi at a Saudi consulate as a “mistake”.

“Look, we’ve all made mistakes and you just want to learn from those mistakes and how you can correct them going forward,” he said.

According to multiple outlets, including Fox Sports, Norman’s position at LIV Golf is now under threat.

Earlier this month, the 67-year-old hit out at the decision by the PGA Tour not to grant players permission to contest next month’s first LIV Golf Invitational Series event, labelling it “anti-fan and anti-golfer”. Norman also revealed he had been given an extra US$2 billion in funding from the PIF to build LIV Golf’s events into a full 14-event league by 2024.

Also this week, LIV Golf announced the appointment of Matt Goodman as president of franchises and Laurence Miller as vice president, head of franchise operations. They join from Major League Soccer’s (MLS) New York City FC and the Premier League’s Manchester United, respectively.

Elsewhere, Under Armour chief executive Patrik Frisk is leaving the US sportswear brand. Frisk initially joined the company in July 2017 as chief operations officer before landing the top job in January 2020.  He will officially step down on 1st June. Colin Browne, Under Armour’s chief operating officer, will serve as interim chief executive until a permanent successor is named.

Felicia Mayo, chief talent, diversity and culture officer at Nike, will leave the US sportswear giant at the end of July, according to the Financial Times.

Stephanie McMahon, chief brand officer at World Wrestling Entertainment (WWE), is taking a leave of absence in order to focus on her family.

International sports marketing agency Octagon has promoted Daniel Cohen to executive vice president, global media rights consulting, and William Mao to senior vice president.

Former Major League Baseball (MLB) star Alex Rodriguez and Waverley Capital co-founder Daniel Leff have joined the Professional Fighters League’s (PFL) board of directors, after investing in the mixed martial arts (MMA) promotion.

Digital media company Overtime has announced Daymond John, the founder and chief executive of lifestyle brand Fubu, is joining its board of directors.


Zach Katz

President and chief operating officer, Faze Clan

Previously: Chief executive, Raised In Space

Shawn Doss

Chief business officer, international, Elevate Sports Ventures

Previously: Executive vice president of sales and marketing, Elevate Sports Ventures

Patrick Coyle

Chief operating officer, Professional Footballers’ Association (PFA)

Previously: Chief of staff to chief executive of media, Manchester United

George Alston

Vice president of commercial EMEA, global football athlete marketing, Wasserman

Previously: Head of partner acquisition, Fulham FC

Andrew Sheh

Chief technology officer, FanDuel

Previously: Senior vice president of engineering, Compass

Bill Simmons

Head of global sports content, Spotify

Notes: Simmons will continue to lead sports, entertainment and pop culture digital outlet The Ringer, which he sold to Spotify in 2020, as managing director.

Ben Slack

General manager commercial, World Rugby

Previously: Chief revenue and experiential officer, Tennis Australia


Hugh Weber

President, Harris Blitzer Sports and Entertainment (HBSE)

Notes: Weber will step away this summer after nine years with the organisation to seek a new challenge.

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