The industry veteran will oversee marketing and digital strategy for all Allen Media Group streaming content.

Allen Media Group has hired Matthew Lipson to fill the new position of executive vice president of marketing for digital platforms and content. He will oversee marketing strategies, creative development, social media, paid media, and optimization for all AMG digital television networks, motion pictures, content and digital streaming platforms, including Sports.TV, theGrio, HBCU GO and Comedy.TV, as well as AMG’s digital distribution division for movies, Freestyle Digital Media. Lipson is based at the AMG headquarters in Los Angeles.

Lipson most recently was executive vice president, marketing and digital at 101 Studios and Sports Illustrated Studios where he oversaw marketing and digital strategy for all film, television, and audio releases. Prior to that, he was senior vice president, digital marketing at Open Road Films and the NBC/Universal specialty-film division, Focus Features.

Prior to that, Lipson was vice president, client strategy at marketing and advertising agency Big Spaceship, where he led strategy and client engagement and oversaw marketing and digital campaigns for global brands including Chobani, BMW, Hewlett-Packard, SONOS and Crayola.

He has a bachelor’s degree from Colgate University.

“Veteran marketing executive Matthew Lipson is an integral and highly-valuable addition to our Allen Media Group family,” said Byron Allen, Allen Media Group founder, chairman and CEO. “Matt’s extensive digital marketing experience makes him the ideal executive team leader as we continue to expand our digital footprint across all our Allen Media Group streaming platforms and positioning us to maximize our new global partnership with Google.”

Lipson said: “I’m very excited to join the Allen Media Group team as Byron Allen continues to expand his already sizeable investments in digital products, technologies, content, and direct-to-consumer platforms.”