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Check Benefits of YouTube Advertising
YouTube advertising refers to advertising on YouTube, the online video sharing platform, the promotion of video content, or relevant search terms in YouTube search. Since Google owns YouTube, advertising on YouTube is only possible through Google Ads. In YouTube advertising, businesses can use the many video ad formats or use them partially with display campaigns. YouTube has more than two billion registered users per month, with 500 hours of video content uploaded to the platform every minute.
Each visitor spends an average of 11 minutes and 24 seconds on YouTube every day, and each visit to YouTube generates an average of 6.5 page views. Therefore, advertising on YouTube offers many opportunities for companies to extend their online marketing strategy. The importance of video in online marketing has been increasing all the time, and investing in quality online video ads will bring more results to any online advertising campaign.
Combining video in your content marketing and using YouTube ads in your content delivery strategies is an essential step in a modern online marketing strategy. Businesses can use YouTube ads to increase brand awareness, increase sales, engage with audiences, promote events, or share helpful content related to products and services.
Benefits of YouTube advertising
Implementing a YouTube advertising strategy is one of the best moves you can make as a marketer. Find out why with the YouTube advertising benefits listed below.
YouTube advertising is profitable
If you are familiar with PPC advertising, you know that it is an extremely profitable strategy. If you’re new to PPC, it’s easy to see why it’s lucrative: You only pay when someone clicks on your ad. Not only that, but you choose exactly how much you’re willing to pay when someone clicks.
These two qualities mean that you will never overspend on PPC ads and never waste money on ad space. But why are we talking about PPC ads on a page about YouTube advertising? YouTube advertising follows a PPC model that works the same way, making it extremely profitable.
YouTube advertising is highly targeted
Granular targeting is crucial to a successful campaign, and YouTube ads allow you to be extremely granular when it comes to targeting the exact audience you want to reach. You can address your audience in the following ways:
- Demographics: Target users based on factors like location, age, gender, parental status, and more.
- Topics: Reach audiences based on topics of interest.
- Customer Match – By using your own online and offline data, you can re-engage with customers who have shown interest in your business in the past.
- Similar audiences: Similar audiences targeting allows you to use data from Customer Match to target similar users to those who typically show interest in your ads.
- Video Remarketing: Target users who have engaged with your YouTube videos or ads in the past.
- Affinity Audience: Target your affinity audience, which includes users who have a strong interest in topics related to your business.
- Custom Affinity Audience: Target users in an even more granular way with custom affinity audiences that allow you to target a group of users with an extremely specific set of interests related to your brand.
- In-Market Audience: Target your in-market audience by advertising to those who are currently searching for the products or services you offer.
- Life Events: Target users based on life events they have recently experienced. Life events include milestones like moving, getting married, or having a child.
YouTube video advertising helps you connect with your audience
Do you feel more connected to a brand after seeing an ad or insert in your local newspaper? Most would say that after seeing a commercial they felt more connected because they can see a brand in action. You can connect with the faces that represent the brand, better understand where you stand as a company, and see how a product or service works.
Not only that, but YouTube video ads allow you to truly connect with your audience by turning the camera on yourself. Keep in mind that there are a variety of YouTube ad formats to choose from, but if you do it right, you can successfully connect with your audience with any format.
YouTube advertising provides quick results
Given that YouTube has over 2 billion monthly users, it’s easy to see why you’ll see results so quickly. Getting your ads in front of more people means you’ll get more ad clicks, website traffic, and sales over time. With the incredible user base that YouTube has developed, it is a fantastic advertising platform where you will see results quickly.
For example, it takes much longer to see results if you only email 10 subscribers. That means only 10 users will see your ad. Of course, email subscriber lists often have more than 10 subscribers, which makes email a great marketing strategy. However, with such a large user pool, YouTube guarantees quick results because a large audience means more users are interested in your brand.
YouTube advertising puts you in front of billions
Consider the difference between handing out flyers to passersby at your local business in a small town. You may be lucky enough to hand out 20 flyers in an afternoon simply because not many people pass by your business.
YouTube offers both small businesses and large corporations the opportunity to reach more interested users than ever before, simply because it offers such a large user base. (Over 2 billion users to be exact). Even if you choose to target a specific audience, your ads will still show up in front of more people than with other methods, unless you have 2 billion email subscribers or 2 billion followers on Facebook (where you also change banner ads) .
Final words: Benefits of YouTube Advertising
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