The Pitch: Advertising and marketing news for 5.31.22 – RichmondBizSense

A digital ad from Richmond Region Tourism’s latest campaign.

Richmond Region Tourism launched a new ad campaign aimed at attracting visitors amid concerns over rising gas prices. Called “Get Here on a Tank of Gas or Less,” the digital campaign includes 15-  and 30-second YouTube videos and rolled out during National Travel and Tourism Week.

Locally produced PBS docuseries “The Good Road” was nominated for two national Daytime Emmy Awards. The nominations, crediting director and editor Andy Deunsing, are in the Outstanding Multiple Camera Editing category for lifestyle programs and Outstanding Directing Team for a multiple camera daytime nonfiction program.

The nominations are for the show’s eight-episode second season, which featured music and engineering by In Your Ear Studios and virtual reality effects by VArtisans. Local producer Craig Martin co-created and cohosts the show. Awards will be announced in June.

Addison Clark was hired by NuSpine Chiropractic, a subscription chiropractic service provider opening in Glen Allen. Work includes promoting and advertising its grand opening and providing ongoing marketing services. The agency worked with client First National Bank Small Business Finance to develop a multi-channel recruitment campaign. The campaign included a video, social media and email advertising and a website update.

Addison Clark is developing a paid and organic advertising strategy for Sana USA, a U.S. and Canadian brand of European home kitchen appliance company Sana. The agency also was hired by Cosmopolitan Her, an e-commerce women’s lifestyle brand, for paid social and pay-per-click campaigns.

Punch’s brand design work for Really Good Equipment.

Punch collaborated with Sticks & Mud Consulting’s Suzanne Abbot on brand design for Really Good Equipment, a local reconditioned work trucks and debris collection equipment supplier. Work included a new logo, tradeshow art and marketing collateral with a tear-away business card.

Taylor Goodwillie

Suzanne Shaw

Lewis Media Partners hired Taylor Goodwillie as a paid search analyst. Suzanne Shaw was hired as ad operations lead.

Rian/Hunter Production’s Katie Boyle-Martonik was the sound designer and mixer on “Becoming Annika,” a documentary profiling the life and career of golf icon Annika Sorenstam. The documentary premiered this month on Golf Channel and was produced by an all-female production crew in collaboration with NBC Sports, the United States Golf Association, Greenlight Production and Go Agency.

Rian/Hunter won a bronze in this year’s Richmond Show for sound design work for Webex by Cisco.

Padilla was named Norwegian Seafood Council’s PR agency of record in the U.S. The agency is leading an integrated marketing program aimed at increasing demand for and value of Norwegian seafood in the U.S., with support from its Richmond office. Padilla was selected in a competitive search.

Familiar Creatures was named agency of record for Crunch Fitness, following its recent Crunch Mode campaign for the fitness club chain. Launched in early 2022, the campaign was credited with a 28 percent increase in leads for Crunch and a 6 percent increase in memberships in the first quarter of this year compared to the previous quarter. Future work will include a new TV spot and national radio ads.

Some of Red Orange’s design work for Armada Hoffler.

Red Orange Studio completed an annual report for Armada Hoffler. The report highlights the Virginia Beach-based REIT’s growth in 2021 and presents financial data to shareholders. Other work for the company has included designs for trade show exhibits, a construction brochure, social media graphics and slide decks.

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The Idea Center received a silver in the 43rd annual Telly Awards for a 30-second ad created for Henrico CASA. Filmed locally with volunteer actors connected to the nonprofit, the ad was produced by Idea Center’s Maurice McNeil and highlights the role that court-appointed special advocates play for children experiencing domestic violence.

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