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Blast Motion Inks Oklahoma Slugger Jocelyn Alo, Along With Teammates Jayda Coleman and Kinzie Hansen, to NIL


Tom Friend
June 1, 2022

On the brink of back-to-back NCAA national championships, three Oklahoma Sooner softball players have signed NIL partnerships with the swing metric company Blast Motion.

Jocelyn Alo, who just on Tuesday was named USA Softball Player of the Year, has joined teammates Jayda Coleman and Kinzie Hansen as Blast’s first-ever active NIL college athletes. They will integrate into “Team Blast,’’ where they will have a say on future Blast products, promote Blast’s swing-analyzing sensor and share social media content across Instagram, TikTok, Twitter, Facebook and YouTube—including training tips and behind-the-scenes videos.

Other members of Blast’s ambassador team already include former Oregon outfielder Haley Cruse and former UCLA catcher Paige Halstead, both of whom have substantial followings on social media.

Alo, a senior from Hawaii, has an NCAA-record 96 career home runs and finished the 2022 regular season with a .497 batting average, 29 homers and a .634 on-base percentage.

“I’m so excited for the opportunity to partner with Blast,’’ Alo said in a statement. “…With Blast’s technology, I love to check on my progress with key metrics, and I’m able to visualize things that I wouldn’t otherwise be able to see or feel. What I’m really looking forward to is not only sharing my journey, but to help younger players better understand what makes their swings work.’’

Oklahoma begins defense of its national championship on Wednesday against Northwestern at the Women’s College World Series.

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