Avtar launches mentorship programme for women in digital marketing – Times of India

CHENNAI: Avtar Group has partnered with Google India and India’s premier business school – Centre for Executive Education at Indian School of business (ISB) — to roll out the third edition of DigiPivot, a curated skilling programme in digital marketing, exclusively for women.
This year a total of 120 women are expected to benefit from the training – an increase of three times that of the launch edition in 2020. The programme incorporates curriculum enhancements to align with job market expectations. This year DigiPivot brings on-board first industry partner, Hindustan Unilever Limited, to provide participants industry-specific insights and applications and mentorship.
The 22-week virtual learning engagement will enable participants with digital marketing knowledge as well as mentorship on strategic leadership skills. Avtar, which is a Diversity, Equity & Inclusion Solutions firm, will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers.
Leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. The participants will go through sessions on core digital marketing skills and strategies, that will be hosted by senior faculty from ISB.
“DigiPivot provides a perfect combination of technical knowledge and strategic upskilling to enable women reimagine upskilling and reshape the growth narrative for the country,” says Saundarya Rajesh, founder – president of Avtar Group.
Applications for DigiPivot are open till July 10. Interested applicants can register at: https://dp.myavtar.com/

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