WPP has announced the acquisition of Bower House Digital – ET BrandEquity – ETBrandEquity

 WPP has announced the acquisition of Bower House Digital
WPP has announced the acquisition of Bower House Digital

Bower House Digital, a marketing technology services agency located in Australia, will join Ogilvy’s network, further strengthening its ability to deliver technology-driven marketing solutions for clients. The acquisition is aligned with WPP’s accelerated growth strategy and focused merger and acquisition approach to building on existing digital experience capabilities.

Rose Herceg, WPP – president, Australia and New Zealand, said, “Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.”

Andy Main, Global Chief Executive Officer, Ogilvy, said, “Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world’s most recognisable brands. We look forward to driving impact and fueling growth for our clients by scaling Bower House Digital’s capabilities at the intersection of creativity, consultancy, production and operational services across our global network.”

Bryan Dobson and Meg Quinn, Bower House Digital, co-founders, said, “Joining WPP and Ogilvy’s global network represents the next stage in our growth. We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years. Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.”

WT Health will be focused on driving excellence in an evolving healthcare sector and delivering products that are insight driven and innovative to make a positive impact with key stakeholders.

Today, just as things digital have become all pervasive, within marketing, digital marketing has moved to the centre stage. Very little is talked of by way of the real-life issues facing this sector. As an industry insider, the author talks of some complexities digital marketers encounter day-to-day.

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