The importance of Digital Marketing strategy is huge in the Digital world. It provides a certain direction to all Digital Marketing activities, along with developing targeting, website traffic and increasing brand awareness. The core components of a Digital Marketing strategy are objectives, channel strategy, content strategy, media strategy and tactics. The purpose of a Digital Marketing strategy is to utilise the available resources (channels, tools, people) and work towards meeting your objectives, along with putting timelines and budgets, evaluating current and past activity and giving ownership of activities and KPIs to individuals.
Resource maps offer a good layout of all required resources and their role is to demonstrate project requirements against current availability. Moreover, budgeting is crucial in setting an effective Digital Marketing strategy. Budgets include media costs, creative production, agency fees, digital tools and technology, along with staff costs, training and processes. Moreover, for the execution of a Digital Marketing strategy it is vital to identify the channels to be used for the campaign such as social, display, paid search, SEO, email and content and evaluate their strengths and weaknesses. These channels will then form the media plan which shows the ad budget will be spent.
Digital activities can be integrated with offline to boost performance across other channels such as TV. The ‘dual screening’ with viewers being active on both mobile phones and TV, provides more interaction and engagement. An example of this is providing a hashtag in a TV commercial, having people participating in discussions online.
Do you wish to learn more about Digital Strategy and Planning? Then take the opportunity and join the DMI SPECIALIST – Professional Diploma in Digital Strategy and Planning, provided by ImarComms, Global Partner of the Digital Marketing Institute. The program starts ONLINE at the beginning of each month.
The course is under the guidance of Digital Marketing Institute’s Global Industry Advisory Champions including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM and HubSpot among others. Moreover, it is accredited by the European Qualification Framework at Level 5.
Expand your horizons and become Globally Certified Digital Strategy & Planning Specialists!
You can find more information about the DMI SPECIALIST – Professional Diploma in Digital Strategy and Planning on the ImarComms website or at 22 443220.