Innovision Marketing Group Launches New Hispanic Division to Expand to Underserved Hispanic Market – Pharmaceutical Executive

In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.

Hispanic consumers remain an underserved demographic for many marketers. Given that the population of Hispanics in the US is 18.7% in 2020, only 6% of overall industry investment is spent toward the Hispanic community, per the Hispanic Marketing Council.

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